About Lulu Alhassan

Lulu Alhassan is a Saudi shoe designer, creative director, entrepreneur, and TV host known for redefining modern Arab elegance through design and storytelling. As one of the first Saudi women to specialize in footwear design, she built a multi-dimensional career that blends craftsmanship, media, and education.

Her work spans several creative ventures—Lulu Hub, a platform that curates limited-edition footwear and accessories; Lu Vixen, a lifestyle brand that celebrates bold femininity; and Lunology, a metaphysical diary and lifestyle brand inspired by lunar energy and intentional living.

Lulu has become a leading voice in Saudi Arabia’s creative industry, mentoring emerging designers and hosting workshops that simplify the path to building sustainable, independent brands. Her mission is to bridge design, consciousness, and business—helping others craft lives and creations rooted in authenticity and purpose.

It was so enriching — it truly gave me a very detailed perspective on shoes. Now I can’t wear any of my pairs without thinking about the layers they’re made of, their height, materials, and how many years they’ll last.

Hind Mohamed

I feel like I’ve started to look at shoes with much more appreciation and truly value this beautiful craft.

Maha AlSuderi

I highly recommend attending Ms. Lulu’s course — she’s incredibly sweet and kind, and her explanations are engaging and fun. I didn’t even notice the time passing during the class.

Soaad Ahmed

I strongly recommend it 😍 An amazing, rich course — packed with expertise, artistry, and mastery. It’s a powerful shortcut to real knowledge. And Lulu is truly a wonderful person 💓

Wala Ahmad

Yes, I definitely recommend it. All the information was new, and the whole experience was fresh and different. The world of shoe design isn’t easy — it’s not just about drawing or designing. In this course, we built a solid, well-rounded foundation to start from — a reference we can always go back to throughout our business journey, whether in shoes or bags.

Jana Andijani

Wedad

I can’t describe how beautiful the course was. I thought it would be just an ordinary design course, but I was surprised—it’s much deeper and more comprehensive, covering everything from design to manufacturing and import. You’re amazing, Lulu ❤️🥰🥰🥰

Areej Altuwajri

The course was amazing and covered almost every aspect. It’s very useful for anyone who has a business or plans to start one. Lulu was wonderful, supportive, and generous. I highly recommend this course to anyone passionate about business or fashion. Thank you from the heart.