Lulu Alhassan is a multifaceted creative force—one of the first renowned shoe designers in the region, a media personality, and a visionary director. Known for her playful yet elegant aesthetic, she masterfully blends comfort with style, redefining the art of footwear. To Lulu, shoes are not just accessories; they are powerful statements of individuality, sophistication, and self-expression.
Her passion for shoes began at a young age when she would eagerly explore closets, trying on high heels with her tiny feet in every home she visited. Even as a child, she had an instinct for design, making her highly selective when it came to footwear. By 2003, her fascination with luxury brands led her to start curating her personal collection—one pair a month—marking the beginning of her journey into fashion.
Through years of extensive research and hands-on experience, Lulu’s private collection became her own research lab. She developed a deep understanding of footwear craftsmanship, studying the world’s best designers, their choice of materials, and the nuances of quality. Her keen eye for detail and commitment to excellence set her apart.
With a Bachelor’s degree in Art and a Master’s degree in IT, Lulu explored diverse disciplines that enriched her creative approach. Yet, her passion for shoes remained unwavering. Determined to refine her expertise, she pursued a footwear design certification from Ars Sutoria in Milan in 2016, equipping herself with the technical skills to bring her vision to life.
Beyond shoe design, Lulu is a dynamic figure in the media industry. She is the host of her own TV show and a seasoned YouTube content creator, where she shares her insights on fashion, creativity, and personal expression. Her influence extends beyond design
—she is also a commercial and creative director, crafting compelling visual narratives that blend artistry with strategic storytelling.
Fueled by innovation and a deep appreciation for femininity, Lulu turned her passion into a brand. Encouraged by widespread admiration for her sketches and designs, she launched her own label, creating statement shoes that merge elegance with unparalleled comfort.
“Soon, women will experience the joy of high heels in a way like never before—a fusion of comfort and art, as I like to call them.” – Lulu Alhassan