Turn Your Vision Into a Real Brand — in Just 2 Days
This is not just a shoe design course.
It’s a full brand and business-building experience, led by Lulu Alhassan, Saudi Arabia’s first shoe designer and founder of Lu Vixen and Lulu Hub.
Whether you’re passionate about fashion, design, or starting your own business, this course gives you the tools, frameworks, and insider guidance to bring your idea to life.
In just 2 days, you’ll learn what took Lulu over 10 years of experience to master—summarized, structured, and taught in a powerful, hands-on format.
What You’ll Learn
You’ll walk away with real, applicable knowledge across three key pillars:
1. Design
- Shoe & accessory design fundamentals
- Sketching your ideas and selecting materials
- Understanding aesthetics, form, and function
2. Production
- How to create a professional tech pack
- Communicating with suppliers and factories
- Sourcing materials, leathers, heels, and trims
- Quality control and production timelines
3. Business & Brand Building
- Naming, logo, and visual identity
- Brand positioning and storytelling
- Pricing, costing, and budgeting
- Sales strategies and launch plans
- Legal and operational setup guidance
- Marketing and Exhubtions
What You’ll Receive
- A Printed Student Handbook
- Tech Pack Template you can reuse
- Lulu’s personal supplier & factory list
- 12 hours of hands-on mentorship with Lulu
- Access to a private creative community
